Create an integrated campaign for Toms, a clothing company that follows a one for one policy. For everything you buy at Toms, they will help someone in need. The aim of the campaign is to promote the idea that one can be fashionable and still do good. SMP - Looking good, doing great. I chose to portray my SMP visually by having retail led ads where people looking good wearing Toms clothing is reflected by the good deed they are doing by buying a specific product at Toms. For instance a pair of Toms shoes, is reflected by someone in need receiving a pair of Toms as well.
Consecutive single print ads.
Outdoor ads
Billboard ads
The Toms shoe bag, is a bag in which you receive your Toms shoes. You then have the choice to write a personal message on it with a marker instore, and it then get’s sent with shoes for the child in need. The bag can then be reused as a school bag.
